Adel Chefridi

Tunisia is a storied land that pulses with the energy of many cultures. The Phoenicians, Romans, Byzantines, Arabs, Andalusians, and Ottomans all imprinted their knowledge, legends, and artifacts, weaving a diverse tapestry of human experience. This was Adel Chefridi's childhood playground.

When Adel came to New York City in 1998 and first experienced the city's rich diversity, he felt right at home. Inspired by his passion for gemstones, he was always on the hunt for color and light in the famed Diamond District. Adel taught himself the craft of jewelry-making before studying at both GIA and the Studio Jewelers School to fine-tune his skills in metalsmithing.


The first studio was located in the kitchen of a walk-up in Brooklyn before it was moved to SoHo. Adel and his wife Corinne decided to relocate to the Hudson Valley to raise their two daughters. They moved the jewelry studio to Woodstock, then later to Kingston, and finally to Rhinebeck, where together they maintain the gallery and studio today.

Adel is most captivated by dots and lines, the simplest forms. The brand's signature mark includes four dots arranged similarly to the four cardinal directions on a compass. They symbolize balance and represent the harmony within and throughout nature and people. The vertical dots remind us that we can be grounded in reality while we strive to become ideal versions of ourselves, and the horizontal dots remind us to reach outward - to others and to nature - and to be open to receiving from the outside world.

"Harmony is a pervasive theme. A song can make one fall in love with a whole culture, or a region or generation. Building bridges between people through beauty is a trade I always wanted to master."

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Visit our San Luis Obispo storefront to try-on and curate your collection, or shop online - items will ship within 2 business days.

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